Privacy Policy
Information We Collect
When you interact with our website, we collect certain information necessary to process your orders, deliver your purchases, and improve your shopping experience. This includes information you actively provide to us, such as your name, billing address, shipping address, email address, and payment details. We also collect information related to your preferences, such as product categories you view, items you add to your wish list or shopping cart, and your size preferences for clothing and shoes. Additionally, our systems automatically gather certain technical data when you visit our website, including your IP address, browser type, device identifiers, and browsing actions. This automatically collected information helps us detect fraudulent activity, maintain website security, and understand how customers navigate our pages. For home and furniture purchases, we may also collect delivery-related information such as access codes for apartment buildings or special instructions for large-item delivery. We do not knowingly collect any information from individuals below the legal age for online shopping in their jurisdiction. If we discover that such information has been submitted, we will delete it immediately. All information collection occurs through lawful and fair means, with your knowledge and consent where required by applicable regulations.
How We Use Your Information
The primary use of your information is to fulfill your orders across all categories, from living room furniture to women’s dresses to men’s shoes. This includes processing payments, verifying your identity, packing and shipping products, providing tracking numbers, and communicating with you about order status. For large furniture items such as sofas or bed frames, we may share your address and contact information with our delivery partners to schedule a delivery window. We also use your email address to send important service announcements, such as updates to our terms or privacy policy, as well as delivery confirmations and return notifications. With your explicit consent, we may use your contact information to send promotional communications about new arrivals, sales, or products we think may interest you based on your browsing history. You may opt out of these marketing messages at any time through a link provided in each email or by adjusting your account preferences. Your technical data, such as IP address and browsing behavior, is used to improve website functionality, personalize your shopping experience, and prevent fraud. We do not use automated decision-making that produces legal effects concerning you without human review. We do not sell your personal information to third parties for any purpose. Your information is used only for purposes that a reasonable person would expect given the nature of our business as an online retailer.
Legal Basis for Processing
We process your personal information only when we have a valid legal basis to do so. The primary basis is contractual necessity, meaning we need your information to perform the contract we have entered into with you when you place an order. Without your name, address, and payment details, we cannot deliver products to you, whether that product is a living room sofa, a bedroom dresser, a dress, a bag, or a pair of shoes. The second basis is compliance with legal obligations, including tax laws that require us to retain transaction records and consumer protection laws that require us to provide certain disclosures. The third basis is our legitimate business interests, which include fraud prevention, website security, improving our services, and personalizing your shopping experience. These legitimate interests are balanced against your privacy rights and are not used in ways that would be unfair or overly intrusive. In certain jurisdictions, we may also rely on your consent for specific activities, such as sending marketing emails or using cookies for analytics. When we rely on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. For product recommendations and personalized browsing features, we rely on legitimate interests to suggest items that match your previous purchases or viewing history.
Information Sharing and Disclosure
We do not sell or rent your personal information to third parties. However, we do share your information with trusted service providers who perform functions necessary to operate our business. These include payment processors who handle your transaction data securely, shipping carriers who receive your name and address to deliver packages, fulfillment centers that store and pick our inventory, and email service providers who send communications on our behalf. For large furniture deliveries, we may share your phone number with the carrier to enable delivery scheduling calls or text alerts. For clothing and shoe returns, we may share your information with our return processing center to facilitate refunds. These third parties are contractually obligated to use your information only for the specific services they provide and to protect it with appropriate security measures. We may also disclose your information if required by law, such as in response to a court order, subpoena, or other lawful request from government authorities. Additionally, if our business undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. In such an event, we will notify you via prominent notice on our website or by email, and any acquiring entity will be bound by the terms of this privacy policy or will provide you with an opportunity to opt out before your information is used for materially different purposes.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected. For order-related information, including your name, address, purchase history, and product details, we retain this data for the duration required by applicable tax and commercial laws. This retention period typically extends for several years after your last transaction to satisfy legal reporting obligations. For product reviews you submit, we retain your review content and associated name for as long as the product remains in our catalog or as required for legal defense purposes. Your account information remains active until you close your account or we determine that your account has been inactive for an extended period, typically defined as no logins or purchases for a certain number of years. After you close your account or request deletion, we will delete or anonymize your personal information within a reasonable timeframe, except for information we are required to retain by law. This includes transaction records for tax purposes and records of any unresolved disputes or claims. Marketing preferences, such as opt-out requests, are retained indefinitely to ensure we honor your choices. Technical data, such as browsing logs, is typically retained for shorter periods, often no more than one year, unless needed for fraud investigation or security purposes. For product return records, we retain information for as long as necessary to detect patterns of abuse or fraud.
Data Security
Protecting your personal information is a priority for us. We implement a range of technical and organizational security measures to prevent unauthorized access, disclosure, alteration, or destruction of your data. Our website uses industry-standard encryption technology, specifically Transport Layer Security, to protect information transmitted between your browser and our servers. This means that your payment details, address information, and other personal data are encrypted during transmission. Access to customer information within our organization is restricted to employees who require it to perform their job duties, such as fulfilling orders, processing returns, or resolving support inquiries. These employees are bound by confidentiality obligations and receive regular training on data protection practices. We also maintain physical security controls at our facilities, including access restrictions and surveillance. For payment processing, we do not store complete credit card numbers on our servers. Instead, we use tokenization, where your payment information is replaced with a unique identifier that has no value outside our specific payment system. While no method of transmission over the internet or electronic storage is completely secure, we continuously update our security practices to address emerging threats. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law, without undue delay.
Your Rights and Choices
Depending on your location, you may have certain legal rights regarding your personal information. These rights typically include the right to access the information we hold about you, the right to request correction of inaccurate or incomplete information, the right to request deletion of your information under certain circumstances, the right to restrict or object to our processing of your information, and the right to receive a copy of your information in a structured, commonly used format for transfer to another service provider. To exercise any of these rights, please contact us through the channels provided on our website. We will respond to your request within the timeframes required by applicable law, usually within thirty days. We may need to verify your identity before processing your request, which may require you to provide additional information solely for verification purposes. There is no fee for exercising these rights, although we may charge a reasonable fee or refuse to act on requests that are manifestly unfounded, excessive, or repetitive. You also have the right to lodge a complaint with a supervisory authority in your jurisdiction if you believe our processing of your information violates applicable law. For requests to delete your account, please note that we may retain certain information as required by law or for legitimate business purposes, such as fraud prevention and record keeping. If you wish to stop receiving marketing emails, you may unsubscribe using the link in any marketing email or adjust your account settings.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device that remember your preferences, keep you logged in, and help us understand which pages and products are most popular. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or you delete them. These technologies allow us to remember items in your shopping cart, save your size preferences for clothing and shoes, and show you recently viewed products. We also use analytics cookies to understand how customers navigate our website, such as which product categories they visit most frequently and where they encounter difficulties during checkout. You can control cookies through your browser settings, including blocking or deleting cookies. However, please note that disabling certain cookies may affect website functionality, such as the ability to add items to your cart, complete checkout, or save your preferences. We do not use cookies to track your browsing activity across unrelated third-party websites for advertising purposes without your consent. We may also use web beacons, pixels, and similar technologies in our emails to understand whether you have opened a message or clicked on links. You can disable email tracking by configuring your email client to block images. For more detailed information about the specific cookies we use and your control options, please refer to our separate Cookie Policy, which is incorporated into this Privacy Policy by reference.
International Data Transfers
Our business operates across different regions, and your personal information may be transferred to and processed in countries other than the one where you reside. This is because we work with service providers, such as payment processors, cloud hosting providers, and customer support platforms, that may operate globally. These countries may have data protection laws that differ from those in your jurisdiction. When we transfer your information internationally, we take appropriate safeguards to ensure that your information remains protected. These safeguards typically include standard contractual clauses approved by relevant authorities, which contractually obligate the receiving party to protect your information to standards equivalent to those in your home jurisdiction. For transfers to countries that have been determined to provide adequate protection, we rely on those adequacy decisions. By using our website and providing your information, you acknowledge that your information may be transferred to and stored on servers located outside your country of residence. We do not transfer your information to any jurisdiction where adequate safeguards cannot be established or where doing so would violate applicable law. If you have questions about the specific safeguards we use for international transfers, please contact us through the methods provided on our website. For customers in jurisdictions with strict data localization requirements, we make reasonable efforts to store data locally where feasible, but this may not be possible for all processing activities.
Children’s Privacy
Our website is intended for adult shoppers who are of legal age to enter into binding contracts in their jurisdiction. We do not knowingly collect personal information from anyone below the age of eighteen or the age of majority in their jurisdiction, whichever is higher. Our products, including home furniture and fashion items, are marketed to adults, and we expect that any purchases made by or for minors are done under the supervision of a parent or legal guardian. If we become aware that we have inadvertently collected personal information from an individual below the applicable age, we will delete that information as quickly as possible. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our privacy policy by instructing their children never to provide personal information on our website without permission. If you believe that we might have information from or about an individual below the applicable age, please contact us immediately. We take this obligation seriously and will investigate any such report promptly. No part of our website is structured to attract anyone below the applicable age, and we do not use age-targeted marketing that would appeal to minors. For users between the age of majority and the legal age for certain financial transactions, we may require additional verification for high-value purchases.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will notify you by posting the revised policy on this page with a new effective date. For significant changes, such as new uses of your information, changes to sharing practices, or expanded data collection, we may provide additional notice, such as an email notification to the address associated with your account or a prominent banner on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. The effective date at the top of this policy indicates when it was last revised. Your continued use of our website after any changes take effect constitutes your acceptance of the revised policy. If you do not agree with any changes to this Privacy Policy, you should discontinue using our website and request that we close your account and delete your personal information, provided no legal obligations require us to retain it. We will keep prior versions of this Privacy Policy in our archives for your reference upon request. For changes that affect only specific product categories, such as new data collection for personalized size recommendations, we will provide category-specific notices where relevant.